1949 Age 21 Shelly Lehrer starts as a jobber selling frames for K. Stensel & Sons around New York
1951 Lehrer is drafted into the US Army in the Korean War and is trained as a lab technician.
1954 Lehrer returns to New York to re-start Atlantic Optical.
1960 Lehrer is one of the first Americans to visit Oyonnax (France) and buys nearly 1,000 frames. Eyewear importing is born.
1967 Lehrer opens a branch office in Southern California.
1974 Lehrer is again among the first, this time buying frames Made In Hong Kong.
1987 LBI Korea is formed Daegu, S. Korea to manufacture optical frames and eyeglass cases.
1990 Atlantic Optical becomes the largest importer of optical frames in the USA.
1994 Shelly is joined by his sons, Keith and Chett Lehrer.
1997 The St. Moritz Eyewear® brand is created to sell fashionable, couture style eyewear at an affordable price.
2004 Alena Lehrer creates Geek Eyewear® which becomes a leading brand among millennials and the young minded.
2008 The company becomes LTD Editions Eyewear and opens the 1st U.S. owned frame factory in Shenzhen, China.
2010 The company shortens its name to LTD Eyewear and opens a quality control office in Wenzhou, China.
2020 The company remains at the forefront of design in high quality value eyewear.