Deb´s Eyewear Fashion Blog

Get expert input from a recognized authority on eyeglass frame styling. Our in-house frame designer, Deb Lochli-McGrath, has over 40 years´ experience in product development and fashion trends.
Deb has designed frames for some of the largest brands in the world and adds a personal touch to our premier collections. You can eMail frame design questions and comments to

Pantone Announces color for 2023

Viva Magenta

Every year we wait in anticipation for what the color will be for the coming seasons.Pantone’schoice each year is closely followed by all industries. Their predictions arebased on research they gather from previous year. You can bet this color willbe seen this year.

As an importer we follow these trends closely as we will adapt these colors to thefashion trends shapes. Not all colors can be used exactly as presented but we developecolorsthat in essence are complimentary to face hues.

Predictingtrends for the coming season:

  • We are seeing some 70”s throwback shapes.
  • Retro Hexagons, rectangles and rounds in both metal and plastic.
  • Cateyes are still prevalent but softer curves and not as narrow.
  • Clear and lite pastel plastic fronts and coordinating temples in a fashion color. le: Viva Magenta.

Thelargest growing segmentthis coming yearwill be the use of Eco-friendlymaterials. Sustainable plastics will be used in frame materials, eyeglass casesand lenses. Recyclable metal will also be offered.

Color has the ability to give direction to all products from phones to clothing,packaging and eyewear and many more.

This year’s color,Viva Magenta is vibrant with subtle notes of purple, and magenta complementsmany different palettes, from those on the richer, jeweltone spectrum to evenlighter earthy palette.

Check out these styles that exemplify
the trend described in Deb´s blog this month.